Google PageRank, How is it calculated and How to Get It

Google's PageRank (PR) is one of the most sought after, and yet misunderstood, web page attributes. PageRank, named after one of the founders of the Google search engine, Larry Page, was the innovative foundation that the Google search engine was built on.

The theory was that a link from one web page to a web page of another site was in essence a vote for that page. The reasoning was that webmasters would only link to pages that they thought were interesting and of value to their viewers. Google used the number of inbound links (IBL) to a page to judge the importance and relevance of that page, and based on this calculation, and other factors, decided where to place that page on the search results page (SERP).

They devised a scale of measurement for PageRank from 1 to 10. Then for the information of webmasters and interested people they produced a toolbar that can be deployed in Internet Explorer that will indicate the PageRank value of any page being viewed in the browser. These values have become known as PR0 to PR10.

Since PR values are a result of IBLs, Google decided to give them their own name and refers to inbound links as backlinks. As part of the toolbar there is a quick lookup of the number of backlinks that Google reports for the page that is currently being viewed in the browser. This search can also be done without the aid of the toolbar by simply typing "link:http://www.yourURL.com" into the Google search box.

The one trick to this link search is that Google does not display all backlinks. At one time it was thought that they only listed pages with a value of PR4 or greater. Today however, you will find backlinks reported from pages of lower PR values. So, at best, Google's backlink search seems to present some sample of pages linking to the site. Suffice it to say that this search is not a reliable measure of all IBLs to a page.

How is PageRank calculated

In simplest terms PR is calculated by the sharing of PR from all the IBL links to your page. This is not strictly accurate because Google also uses the internal links within a site in the calculation of PR. Each link to a page carries with it and passes PR value to the target page. The PR points or value passed depend on the PR value of the page they come from, and the total outbound links from the page. It is generally agreed that a page will only pass about 85% of its value to the page it links to. So a PR5 page with a single outbound link will pass 85% of the value of a PR5 page to the page it links to.

But virtually no page has only a single link -- remember internal links are also used in the total outbound link count -- so the value passed to any page is 85% of the PR, divided by the total number of outbound links.

The question now becomes what is the PR point value of the different PR levels. Most observers believe that the relationship between PR levels is logarithmic rather than linear. In other words PR5 is not worth 25% more than a PR4, but may be worth 4 to 6 times more.

It is also understood that a PR value is not a single number, but is in fact a range of values. So not all PR6s are equal. As the chart below shows a PR6 maybe just on the upper boundary of a PR5 or it maybe just short of the entry point for a PR7.

The chart that follows shows the range for each PR value. It also shows how much PR value or PR points a page with 50 outbound links will pass depending on of its own PR rank. From this I have calculated the number of links required from each value of PageRank necessary for a page to attain a desired page rank.

The assumptions and the mathematics:

For those who are interested I have used logarithmic values of base 5.5. In other words the value range for a PR1 lies between 5.5 to the power of 1 and 5.5 to the power of 1.99, and PR2 lies between the value of 5.5 to the power of 2 and 5.5 to the power of 2.99 etc. The rest of the chart is fairly straight forward. It assumes that there are 50 links per page and that 85% of the PR value is passed to the recipient page.

The number of links required to attain any ranking is based on the median value of the donor page and the entry threshold of the desired PR value. In other words to achieve a PR5 you need 5,033 points and the average points available from a PR6 page with 50 links is 1507.

The chart was calculated with an Excel spreadsheet and it can be downloaded if anyone wants to play with the calculations and assumptions. It might be interesting to work with a different base number for the logarithmic calculation. And it is also interesting to see the impact of more or less outbound links from a page.

Nobody knows for sure how Google calculates PR. I have shown this chart to a number of knowledgeable people and they have all agreed that my calculations look reasonable. One SEO guru from a major firm said the results were very similar to independent research that his firm had conducted.

So take it or leave it. It is probably a fair reflection of how PR is passed and accumulated.

The lesson that can be drawn from this explanation and chart is that if you want to increase your PR you need a few links from pages with equivalent or higher PR, or a great many links from sites with lower PR.

URL: Very Important for any Website

Matt Cutts answers to some of the very
common queries on URLs

Q: What is a canonical url? Do you have to use such a weird word, anyway?

A: Sorry that it’s a strange word; that’s what we call it around Google. Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls:

• www.example.com
• example.com/
• www.example.com/index.html
• example.com/home.asp

But technically all of these urls are different. A web server could return completely different content for all the urls above. When Google “canonicalizes” a url, we try to pick the url that seems like the best representative from that set.

Q: So how do I make sure that Google picks the url that I want?

A: One thing that helps is to pick the url that you want and use that url consistently across your entire site. For example, don’t make half of your links go to http://example.com/ and the other half go to http://www.example.com/ . Instead, pick the url you prefer and always use that format for your internal links.

Q: Is there anything else I can do?

A: Yes. Suppose you want your default url to be http://www.example.com/ . You can make your webserver so that if someone requests http://example.com/, it does a 301 (permanent) redirect to http://www.example.com/ . That helps Google know which url you prefer to be canonical. Adding a 301 redirect can be an especially good idea if your site changes often (e.g. dynamic content, a blog, etc.).

Q: If I want to get rid of domain.com but keep www.domain.com, should I use the url removal tool to remove domain.com?

A: No, definitely don’t do this. If you remove one of the www vs. non-www hostnames, it can end up removing your whole domain for six months. Definitely don’t do this. If you did use the url removal tool to remove your entire domain when you actually only wanted to remove the www or non-www version of your domain, do a reinclusion request and mention that you removed your entire domain by accident using the url removal tool and that you’d like it reincluded.

Q: I noticed that you don’t do a 301 redirect on your site from the non-www to the www version, Matt. Why not? Are you stupid in the head?

A: Actually, it’s on purpose. I noticed that several months ago but decided not to change it on my end or ask anyone at Google to fix it. I may add a 301 eventually, but for now it’s a helpful test case.

Q: So when you say www vs. non-www, you’re talking about a type of canonicalization. Are there other ways that urls get canonicalized?

A: Yes, there can be a lot, but most people never notice (or need to notice) them. Search engines can do things like keeping or removing trailing slashes, trying to convert urls with upper case to lower case, or removing session IDs from bulletin board or other software (many bulletin board software packages will work fine if you omit the session ID).

Q: Let’s talk about the inurl: operator. Why does everyone think that if inurl:mydomain.com shows results that aren’t from mydomain.com, it must be hijacked?

A: Many months ago, if you saw someresult.com/search2.php?url=mydomain.com, that would sometimes have content from mydomain. That could happen when the someresult.com url was a 302 redirect to mydomain.com and we decided to show a result from someresult.com. Since then, we’ve changed our heuristics to make showing the source url for 302 redirects much more rare. We are moving to a framework for handling redirects in which we will almost always show the destination url. Yahoo handles 302 redirects by usually showing the destination url, and we are in the middle of transitioning to a similar set of heuristics. Note that Yahoo reserves the right to have exceptions on redirect handling, and Google does too. Based on our analysis, we will show the source url for a 302 redirect less than half a percent of the time (basically, when we have strong reason to think the source url is correct).

Q: Okay, how about supplemental results. Do supplemental results cause a penalty in Google?

A: Nope.

Q: I have some pages in the supplemental results that are old now. What should I do?

A: I wouldn’t spend much effort on them. If the pages have moved, I would make sure that there’s a 301 redirect to the new location of pages. If the pages are truly gone, I’d make sure that you serve a 404 on those pages. After that, I wouldn’t put any more effort in. When Google eventually recrawls those pages, it will pick up the changes, but because it can take longer for us to crawl supplemental results, you might not see that update for a while.

How Google Handles Multi-Language Sites

While there probably aren’t too many website that have multiple languages, Google does have a different way of handling these types of sites.

Matt Cutts recently shared the answer to the following question in a video:

“How would Google consider (and rank) a site that uses meta data and URLs in a language (Italian) and has the h1 of the pages in another (English) considered more appealing for users?

ex:
title: Pallacanestro
h1: Basket
url: site.com/pallacanestro/”

Matt says that if a page on a site has mutiple languages, then Google will identify the main language on the page and return it to the search results which are most appropriate. However, if they have trouble determining the right language to use then this could affect the ranking of your site.

Matt suggests having only single languages on a page. If this means you need to have two versions of a page (in different languages) then this is fine as it means your website can rank for both languages in the separate SERPs.

If you would like further explanation, then check out Matt’s video below.

Internet Marketing techniques and Strategies

Writing a blog is sometimes like writing an article. Titles are to draw people’s attentions and content are the keys whether people will come back to visit your site. The most important thing is to provide excellent content. The following are 5 tips to make sure that people will read the blog posts and come back to visit your blog to read more.

1. Choose Suitable Tone for Your Blog:

The first time you start to open a blog, you must be aware who you want to read your blog which is also called target audience. Consider the questions on the side of your audiences and think about what kinds of articles they want to read and why. Will your post give them a great impression or make them laugh? Try your best what your readers are expecting for and then decide what tone is the most suitable one for your blog and continue writing in that way.

2. No Links List:

Someone is writing a blog to post a business and they will add links in the post. But in my opinion, at first, this is a good way to promote a business. Blogging is one thing that will be time-consuming and you should make sure you can achieve more in the long run. As a matter of fact, you shall never just list links to other sites where you want your readers to follow. It is a better thing if you can write your personal point of view about the links and why they should follow your link. If you just add a link with no context, you may have great possibility of losing readers not keeping them.

3. Keep Telling the Truth in Your Blog:

If you can write a blog in an honest voice, this is a great success and will certainly be popular. Writing a blog is like to make friends online to some extent; writers should be honest with the audience and write posts that to be the truth. In simple words, remember to be honest. It depends on the writers’ honesty whether they can keep the readers’ loyalty.

4. Write Your Own Blog:

This means never steal the content from another blog or a website. If your quote something from somewhere, remember to provide a link to the original source.

5. Short Paragraphs are Preferred:

Don’t write something too long that will bother readers a lot to read. 2 or 3 sentences in a paragraph are a good way to write. To tell you the truth, if someone happens to visit your blog for the first time, he/she will just skim a blog post before continue reading. So make sure your page isn’t hard to read and this is also good to keep readers coming back to your site.

Role of meta Tags in Website

Meta keywords acts as multi-storeyed building entrance’s name plates. When we enter in to the building we see list of names on the board. Name Board gives us an idea that who stays where and the navigation path to reach the flat.

Same way, your keyword meta tag also plays the same role as the NAME BOARD and content as FLAT.

A visitor comes in search of XYZ person and enters into the building and gets information at entrance for navigating to reach your flat.

Search Engine spider comes into your webpage and at the entrance that is your Meta Tag, finds the information and it spiders the relevant keywords which is matching with the content.

Imagine an instance, a visitor comes in search of XYZ person and enters into the building and he gets navigation to reach the flat but when he reaches to the flat, he sees NO flat existing as per the navigation details. How do you feel that time as a visitor?

I have seen many websites try messing up with keyword meta tag. They try to mention keyword1, keyword2 , keyword3, etc., which does not exist in their content. Shockingly I have seen many SEO companies also try to do the same.

We have to clearly understand that these human built search engine spiders also have some emotions and they only try to index those keywords pertaining to your content only.

Your CONTENT is your Flat and the KEYWORD is your Name Board. So don’t misguide the search engine spider. If your flat is existing then only mention it at the entrance name board, that is if you mention the KEYWORD then make sure it exists in the CONTENT too.

Otherwise search engine spiders has to return back home with unhappy face. Don’t dissatisfy them.

By this we have understood that we should not mess up with keyword meta tag and mention only those keywords which are existing in the content.

4 Site Content Tips Your Competitors Don’t Know About!

One of the simplest ways of making your website stand out from the crowd is through unique content that appeals to searchers.

Generally, people are not looking for your products or services to purchase immediately; they are looking for information about them. They want to learn something new and this is where you can get the jump on your competitors.

SEM expert Stoney deGeyter says that key to unique content is thorough Keyword Research. He outlined4 things to look out for during your research:

• Easy to Rank Phrases

When looking for good traffic, you can always start with phrases that have little or no competition. Find queries that match what you provide that others have not yet optimized for. This gives you a chance to build up some rankings and traffic for good (yet lower traffic) phrases. You can immediately start siphoning off traffic from your competitors and start building a loyal audience that will keep coming back.

• Niche Areas

Look for an area within your industry that your competitors are not covering or not covering very well. Find obscure topics that people are interested in, but, after conducting a few searches of your own, show that the available content on the web isn’t sufficient. This creates an opportunity for you to fill in the gaps and create authoritative information of your own.

• Highly Targeted Phrases

These are long-tail phrases that are very targeted for your audience, addressing specific areas of interest. Highly targeted phrases are generally pretty easy to get ranked but they also bring in an audience that has a very specific need. Write information that targets these searchers by providing new information, a new spin, a new take on, or a new way of looking at things.

• Info Queries

They are typically the queries with a question that answers questions, such as “how to…” or “what is…”. These queries provide a great opportunity to provide content beyond simple text. “How to” videos, diagrams, flash animations, and podcasts are all great ways to provide this type of content in a way that people find valuable. Telling someone how to do something is great, but showing them how to do it is even better.

So, if your website is looking all to like your competitors, then its time for a change! I hope Stoney’s advice will help you achieve this.

How Google Instant Will Impact Your SEO & PPC Campaigns Read more: How Google Instant Will Impact Your SEO & PPC Campaigns

The introduction of Google Instant means that searchers can constantly refine their query without actually clicking on the “search” or “enter” button and still get a concrete list of better & faster results. However, many are trying to figure out what effect Googl

e Instant will have on their businesses and are asking “is SEO dead?” The answer is simple: “Of course not.”

Google Instant does not change the ranking process of Google’s search results (says Google engineer, Ben Gomes). However, SEO techniques are continuously changing and although Google Instant Search will not kill SEO, there might be a few changes to your SEO strategy.

How will Google Instant affect your SEO/PPC strategy?
Google Instant will now change how many people see and click on your site because for all you know Google Instant could be persuading searchers to enter a completely different keyword than what they had actually set out to search for.

The first major change is in the drop down “suggestion box” that tries to predict queries even before they are completely typed. Depending on the query, the search result occupies one and sometime up to three of the advertisement positions on the first page. Google is bringing the paid and universal search listings as high as possible, but is simultaneously pushing the SEO results “below the fold.”

So you need to plan out your SEO strategy keeping in mind:

• Your page Titles are going to need to be even more compelling than before.

You need to not only attract the searcher to your listing, but you have to get them to commit to the search query. That’s going to take a lot of engagement on your part.

• Take a close look at what long tail keywords Google Instant suggests.

Make sure you have a page ranked for all the important variations. Show up, no matter what final keyword string the searcher commits to.
(Suggestions from Andy Beal)

• Top ranking is now more important than ever.

Users are less likely to scroll below the fold as related results are instantly reconfigured as the search query is completed.

Good & bad news for PPC advertiers:

Google’s Johanna Wright says there will be no change to the ranking of ads under Google Instant, however ad impressions will change (for the better). Google will now record an ad impression if a searcher types a partial query and clicks within the search results page or if he stops typing for three seconds while an ad is displayed.
For PPC campaigns it will calculate as an impression (affecting CTR) only after a pause of three seconds.

Showing PPC ads on “predictive queries” that may or may not be relevant to what the user is ultimately searching for could push down the click-thru-rates of these ads.

Here is what Google’s Advertiser FAQs say:

• When someone searches using Google Instant, ad impressions are counted in these situations:
• The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
• The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
• The user stops typing, and the results are displayed for a minimum of three seconds.

At an average of 9 seconds per query, that’s 2 additional add impressions before a customer actually tells Google exactly what they are looking for. This should give your business even more exposure to searchers.

While Google Instant is great for searchers by giving them faster results, it will certainly pose a challenge for business owners and search marketers.

Google Sandbox-Still Important for Success

Google denies that they sandbox new websites. Yet, webmasters and SEO gurus alike have been frustrated to no end by the sandbox effect noted when a new website is launched. Google does acknowledge that there may be something in the algorithm that penalizes new websites and gives them lower rankings until they have proven their value. The reasons for such a filter are many and include keeping people from putting up multiple sites with links to one another when one website is what they need. Whatever the reasons behind ending up there, time spent in the Google Sandbox is still important to success.

Whether it was a conscious decision on the part of Google owners or not, they have written into the algorithm a set of filters that manage to establish the quality of a website using time-based indicators. These indicators include the age of the web site or domain, age of different backlinks and inbound links to the site, and other factors. One important feature to note is that not only new sites are found in the sandbox. Older sites that suddenly get a rush of inbound links are often sandboxed while the value of the links is established.

With these points in mind, many who have paid for SEO services and still ended up in Google Sandbox are wondering what they can do to get out. Sadly, the only true way to climb out is to be patient. Time is actually on the side of those who are in the sandbox. There are several reasons for this.

The first reason is that time spent in the sandbox allows the website owner to work on tweaking any problem that is found with the site so that it is 100 percent ready when page rank climbs to a point where new visitors are coming in large numbers. This is the best time to test and fix any programming errors noted.

The second reason is that it allows you to work on the content of your site and any related sites linked to it. On the internet, content is king and Google is no different on that score. New, keyword content appearing regularly with links that go back to a site that has been sandboxed catch attention and increase the odds of getting out sooner. Of course, these links must be relevant to the material on the website to be of any real value.

It gives webmasters time to establish relationships with others that are considered authorities in their fields. These authorities can include links to a site in their own pages. If these individuals are recognized as authorities in their fields, the value of their links increases dramatically.

Trust is an important part of any business relationship. There are some sites on the internet that are trusted more than others. Links from these sites are seen as more trustworthy by the search engine, and can help boost page rank quickly.

Ideally, you should try for a trifecta by seeking out relevant links from sites owned by recognized authorities in the field who have been deemed trustworthy by Google and users doing business with them. These links can combine in an exponential manner to boost a page ranking significantly regardless of the page's age.

Another trick to consider is not limiting yourself to Google when performing SEO operations. One can be in the Google Sandbox and still get good organic results on other search engines such as Yahoo or Ask Jeeves.

You can also optimize for more long tailed keyword phrases. The sandbox effect only seems to affect sites that use highly competitive keywords. Therefore, if you sell an item that can be described in the keywords, the longer keyword phrases may help increase page rank. Of course, you must choose keywords that users are likely to type into the search engine.

In a nutshell, to take advantage of these time-based indicators, you should:

• Get links that deliver the most trust, first.
• Start your website today and also begin your link-building task as well
• Target quality 4-in-1 links. This means going for links that are Relevant, Authoritative, from Trusted sources and from High page rank pages.

The Google Sandbox is real, despite denials from Google. These filters are part of the algorithm that assigns page ranks and they do penalize new sites that use competitive keywords. They also penalize established sites that enter into link farming agreements and try to manipulate the rankings artificially. The filters are age related for the age of the domain, the age of the links to the pages, and other factors.

The time spent in the Google Sandbox is important for the success of any web based business. To be more precise, what is done during this time is important. This is an opportunity to work out any bugs in your website could hurt business. It is also an opportunity to establish high quality relationships with other site owners who can provide links to your site that are relevant, authoritative, from trusted sources, and coming from pages that are ranked highly, allowing you to take advantage of their rank until your own comes into being.

Creating "Hallway" Pages to Improve Rankings

Many people believe that submitting a Web site is as simple as typing the URL into a search engine's submission form and pressing the "submit" button. However, the way you perform the actual search engine submission will help determine whether your Web site achieves top 10 rankings for keyword searches or if your site joins the land of the lost.
Technique #1: The first technique attempts to capitalize on a growing search engine preference. Some major search engines are scoring pages higher that were found by a search engine spider instead of having been individually submitted by someone. Therefore, you may be able to boost your site's rankings by creating what we call a "hallway" page.
A "hallway" page is a page that has links to all your different "optimized" pages you've optimized for each search engine. When this hallway page is submitted to a search engine, the search engine's spider travels down the page and branches off to these links indexing those pages you really want indexed. In theory, the pages it spidered will rank higher than the hallway page and higher than they would if they were submitted individually.
Therefore, be wary of submission programs that employ "deep promotion" or a similar term whereby all pages on the site are submitted at once. This can potentially cause a lower ranking by submitting the URL directly, and on some engines will definitely cause you to exceed their daily limits of how many URLs they will accept per day from a single domain. (Luckily, WebPosition Gold's Submitter will track your submissions per day, and warn you before you exceed known submission limits.)
(New readers: Optimized pages are simply pages that you've optimized to rank well on one or more search terms for each search engine. Optimized pages act as alternate entrances, or "optimizeds" to your Web site. Because search engines index many pages of a Web site, not everyone will find your Web site through your home page.)
We know that many major engines now rank home pages higher than other pages, all other things being equal. Therefore, my feeling is that you'll do better if you add these hallway page links to your home page versus a sub-page. This effectively makes your home page the hallway page to the rest of your site and to your optimized pages.
For even more leverage, place your hallway page on a separate domain that you own and submit it. This way you'll realize two benefits:
1) You raise the link popularity rating of the site you link to since to most search engines it will look like a third party is linking to your domain.
2) It appears to the search engine that it found your site on its own accord by following the links from another site.
The only drawback to not submitting your URLs directly is that you're dependent on the spider to traverse the links and find your other pages. They often put a lower priority on this; therefore it could take longer for you to get indexed than if you'd submitted the URLs directly. However, the wait can be worth it, particularly if you're in a competitive industry and need any extra boost you can get.
Tip: Make use of the URL Verification feature in WebPosition Gold's Reporter to make sure your optimized pages get indexed in a reasonable amount of time. If they don't, either re-submit the hallway page, or submit the individual pages separately as a last resort.
Technique #2: If you plan on using hallway pages to point to your different site pages and optimized pages, make the hyperlink (the underlined text you click on) a keyword. This can sometimes increase your rankings even more. For example, if you sell "blue widgets" and own two domains, one called www.DomainA.com and another called www.DomainB.com, place a link to DomainB from a hallway page on DomainA like this:
blue widgets
Some search engines will recognize that another site is linking to www.DomainB.com using the targeted keyword phrase "blue widgets" as the hyperlink. The search engine logically concludes that www.DomainB.com has something to do with blue widgets, and therefore will rank the page higher for that term.

Sitemaps in Search Engine optimisation

A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.

Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.

Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:

Create the listing on a notepad.

It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.

Create a new page for your sitemap.

You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.

Create a link for the sitemap.

You won’t be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.

Check your work.

It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run throughevery single page to make sure that all are accounted for.

Upload your work.

Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.
The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.

Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus there’s that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler.

But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own. And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than you’ll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online.

Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well.

Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where they’re likely headed, and for you to be seen on the World Wide Web through search spiders. So with these, make sure your website has a sitemap of its own, lest make one.